Bathtub Arc

A series of images created for Sanycces’ ARC collection, designed to showcase the product within carefully crafted architectural spaces.

The aim is not merely to display the bathtub, but to position it: its material, scale, use and atmosphere.

Project approach

Various scenarios were devised to explore the product in different contexts:

• Spaces with a mineral and organic character, featuring continuous surfaces and texture.
• Warmer interiors with wood and filtered light.
• Attic-style spaces where the geometry dictates the placement of the product.

Each scene is designed to reinforce the interpretation of the design: clean volume, proportion and the piece’s presence within the space.

Technical development

Particular attention was paid to:

• Materials with micro-variations to avoid ‘plastic’ surfaces.
• Control of surface roughness in sanitaryware and taps.
• Realistic integration with secondary elements (tables, textiles, wood).
• Scale and proportion in relation to the space.

Lighting was achieved using physical setups based on natural light, avoiding artificial effects. This allows the product to respond correctly in different scenarios without losing consistency.

In the detail shots, the focus is on the material texture and finish; in the wide-angle shots, on the relationship between the product and the architecture.

Result

Images designed for catalogues, websites and marketing communications, in which the product is presented as part of a real-life setting rather than as an isolated element.