Porcelanosa Gallery

Product animation: when design dictates the pace

The brief was to create a 30-second video for a piece of furniture, taking as a reference an electronics advert with a highly dynamic pace, centred on interaction, colour and constant movement.

However, the product presented a different challenge: a large, monochromatic piece with interaction limited to the opening of its six drawers. This forced us to completely rethink the narrative approach.

We first defined the soundscape and the overall composition of the scene, building the video around the rhythm of the music. From there, lighting and camera movements became the main tools for generating dynamism, emphasising volumes and creating visual interest without relying on physical interaction with the product.

The result is a piece that adapts the advertising language to the character of the product, enhancing its presence and qualities through rhythm, light and framing.